shaun white snowboarding tricks

shaun white snowboarding tricks

Examining Risk Takers: Segments, Stats, Brands, Facts

What does Shaun White, Sergey Brin and Anthony Bourdain have in common (besides stacks of cash)? Each represents a generation of Risk Takers. Shaun White is Gen Y’s Adrenaline Junkie, Sergey Brin is Gen X’s New Venturers and Anthony Bourdain is Boomer’s Travelista. Each segment thrives on exploration, whether it’s a landing a double cork, launching a dream venture or tasting the local flavor of Vietnam.

Defining Characteristics

Adrenaline Junkies
Shaun White solidified his legendary status when he became the first snowboarder to land a double cork. He is the Adrenaline Junkie archetype. White lands impossible tricks before anyone else in snowboarding. He follows on the Adrenaline Junkie heals of legendary skateboarder, Tony Hawk. This elite athletic group dates back to Amelia Erhart and the Wright Brothers — some of the first extreme Adrenaline Junkies. Now, the Tony Hawks’ and Shaun Whites’ are jumping out of aircrafts to push the boundaries even further.

Key Facts:

• In 2005 over 25 percent of 16–24 year olds had participated in extreme sports, a growth of over 10 percent since 2003, according to Hospitality.net
• Shaun White’s annual income is around $6 million, estimates industry insiders

Brand Profile: Olympics, X-Games

New Venturers
New Venturers are typically Gen Xers who have left the corporate world (either willingly or unwillingly) to start their dream venture. They are confident in their experience and dedication to make their small business succeed. Gen Xers are often New Venturers — as Boomers want to de-risk their lives for retirement and launching a startup isn’t a wise idea, and most Gen Yers do not have the industry experience under their belt to undertake a small business.

Key Facts:

• Sergey Brin, the co-founder of Google, founded the company at 25 years of age
• 30 percent of today’s workforce (about 42 million people) are either freelancers, independent contractors, part-time or temp workers, according to Money Magazine

Brand Profile: Google, Entrepreneur.com, VentureBeat, TechCrunch

Travelistas
Travelistas are addicted to exploring foreign lands. When they are not booking a flight to a distant paradise, they are hooked to Anthony Bourdain and Andrew Zimmer…

To read more about psychographics, go to Sparxoo, a digital marketing, branding and business development blog.

About the Author

Sparxoo is a business blog that inspires breakthrough by tomorrow’s leaders. We are a strategy consulting firm with a pulse on marketing, branding, and development.

anybody played the new wii Snowboarding Game on the balance board ? how is it ?

shaun white… is it easy ? r the tricks easy to pick up ? does the balance board respond well to ur movements ?
is it worth 49.99 ?

Hi there,

I’ve had Shaun White Snowboarding: Road Trip for a couple of weeks now, and I like it a lot!

Easy – yeah, it’s pretty easy to pick up. The Balance Board is good, and actually better than I thought it would be, but for certain pretty tricky parts it’s better to just use the Wii Remote.

The graphics are more cartoon-like than the PS3 and Xbox 360, but I think it’s one of the best-looking Wii games!!

Bottom line is that I would recommend it to anyone, as it’s in my opinion the best 3rd party game available for the Balance Board…

Check out the IGN.com review that I’ve quoted below, it got a 8.4 rating out of 10… Pretty impressive!!!

Shaun White Snowboarding(game) best tricks with worst bails